"If you build it they will come marketing" is really crap!

While that was an amazing movie, and I usually love the concept of building first in your mind, as a marketer I have to warn you that it may bite you in the butt! I was recently talking to one of my mastermind buddies, Natasha Allrich, about this very concept.  We were sharing the programs [...]

Easy Marketing Mistakes to Avoid – And Save $$ in the Process

Marketing Mistakes #2 -Thinking You Have to Spend Tons of Money If you have been following me awhile, you know I’m going to start with the thing between your ears!  Yep, your mindset.  If you feel confident in your products or service, then you have half the battle won.  So many times people don’t feel [...]

Marketing Mistake #2–Using the Spray and Pray Method of Marketing

Spray and Pray? You know what I mean. Maybe you pump out an email blast to get people to sign up for your program, then create a flyer you are leaving around town, then go to a few networking events to generate some buzz….then you pray like heck that someone shows up! What’s the problem [...]

4 Steps to Leveraging Your Time and Talent

“Don’t Have a Dog You Can’t Pick Up…Or A Business Too Big to Manage” by Therese Skelly After his recent near death experience and a VERY expensive surgery, I had to take my eleven year old dog Colby back to the vet to get his sutures out. He had eaten a stuffed Easter egg (which [...]

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